What gets measured gets closed.
The sales pipeline, conversion funnel, goals, and on-demand coaching every real estate agent needs — in one clear, honest dashboard. Manual entry works beautifully. CRM sync works too.
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Solo · Sarah M.
Year-to-Date Performance
Closed GCI
$238,450
▲ 24% YoY
Under Contract
$1.9M
8 deals
Closed Volume
$8.2M
▲ 19% YoY
Convos (30D)
412
On pace
Goal pace · $350K GCI year
On pace — 2 weeks ahead
Pipeline
18
Appt Set
7
Signed
5
Under K
8
Closed
21
Solo agent dashboard. Data shown is illustrative.
Run a team? Same app. Same price structure. One view of the whole roster.
Closing Day scales from solo to a 20-agent team on one flat plan. Team owners get consolidated totals, per-agent pipeline, and live goal pace for every agent on the roster.
South Shore Team · 8 agents
Team Performance · YTD
Team GCI
$1.82M
▲ 31% YoY
Team Volume
$62.4M
148 closings
Under Contract
$14.2M
52 deals
Avg per agent
$228K
GCI YTD
Agent roster · goal pace
6 on pace · 2 behind
Sarah M.
Marcus T.
Jen K.
David R.
Ana P.
Chris L.
Team owner dashboard. Data shown is illustrative.
1
Screen for your whole business
5
Pipeline stages, tracked live
$39
Flat monthly price for solo agents
< 5 min
From sign-up to your first report
If this sounds familiar
You're busy. But are you on pace?
Most agents can't answer that without a calculator and twenty minutes.
You know your deals are moving. You don't know your conversion rates. You set a GCI goal in January and haven't looked at it since. Your activity is in a notebook, your pipeline is in your head, and your reports are stale the moment you finish them. Closing Day gives you one clear picture — pipeline, funnel, goals, activity, coaching — so you always know exactly where you stand and what to do next.
Before Closing Day
- ✕ Pipeline lives in your head (and leaks)
- ✕ No real conversion rates — only guesses
- ✕ Annual goal set once, then forgotten
- ✕ Activity scattered in texts, notes, CRM
- ✕ Coaching calls with no data to ground them
With Closing Day
- ✓ Visual pipeline board — every deal, every stage
- ✓ Real conversion funnel with real percentages
- ✓ Live goal pace on your dashboard
- ✓ On-demand coaching that already knows your numbers
- ✓ $39/month. Built for working agents.
How it works
Up and running in under five minutes.
01
30 seconds
Create your account
Email, password, team name. Your first month is 80% off — no demo call, no sales rep, no credit card surprises.
02
2 minutes
Add a deal or two
Type in your active deals (or paste your Lofty API key and let them flow in automatically). Either way, you're running in minutes.
03
Today
See your whole business
Dashboard, pipeline, funnel, goals, coaching. Clarity on day one — and every day after.
Everything you need
Clarity on your pipeline. Honesty in your numbers.
A coach in your pocket.
A visual pipeline that makes deals obvious
Drag-and-drop Kanban for Statuses (Pipeline → Appt Set → Signed → Under Contract → Closed) and post-contract Stages. See every deal, every bottleneck, every 'wait, where did this one go?' in one glance.
A conversion funnel that tells you the truth
Conversations → Appointments → Signed → Closed with real percentages. See exactly where deals fall off so you know what to fix this week — not what to guess at next quarter.
Goals with live pace indicators
Set annual GCI, volume, and unit goals. A pace bar on your dashboard tells you on pace, ahead, or behind — every time a deal moves. No more 'I think I'm okay.' You'll know.
Track the activity that drives closings
Conversations, dials, texts, CMAs, open houses, door knocks. The leading indicators that predict your next closing — not vanity metrics. Log in 20 seconds a day.
On-demand coaching that sees your numbers
Talk to your AI coach whenever something's on your mind — a win, a worry, a stuck deal. It already knows your pipeline, activity, and goals, so there's no catch-up. Use it once a week or once a day, your call.
Your whole business on one screen
Dashboard, pipeline, funnel, income, lead sources. Every number you need to run your day in one place — not scattered across six tabs and a spreadsheet.
Every time frame, every report
Today, 7D, 30D, MTD, QTD, YTD, custom range, year-over-year compare — on every report, every chart, every filter. Clarity at any zoom level.
Lead source ROI you can act on
See which lead sources actually produce closings and GCI — not just leads. Stop paying for sources that look busy but don't close.
Works with or without a CRM
Manual entry is a first-class citizen — every feature works end-to-end without a CRM. Use Lofty? Native two-way sync kills double entry. More integrations coming.
How it stacks up
Spreadsheets. Legacy trackers. Closing Day.
| Spreadsheets | Legacy trackers | Closing Day | |
|---|---|---|---|
| Live visual pipeline board | — | ✓ | ✓ |
| Conversion funnel with real ratios | partial | ✓ | ✓ |
| Live goal pace (on pace / behind / ahead) | partial | partial | ✓ |
| Daily activity tracking | partial | ✓ | ✓ |
| On-demand AI coaching on your numbers | — | — | ✓ |
| Year-over-year on every report | partial | partial | ✓ |
| Lead source ROI to GCI | — | ✓ | ✓ |
| Two-way CRM sync (when you want it) | — | — | ✓ |
| Flat team pricing (no per-seat) | n/a | — | ✓ |
| Built by a working agent | n/a | — | ✓ |
However you want to work
Manual entry is first-class.
CRM sync is a bonus when you want it.
Most Closing Day users run the whole thing with manual entry — it only takes a minute or two a day, and every feature works end-to-end. Power users on Lofty can plug in a two-way sync to kill double entry. More native CRM integrations are on the way.
Don't see your CRM? Email us and we'll move it up the roadmap.
Manual entry
Available today
Lofty
Two-way sync, live
CSV import
Available today
Zapier
Coming soon
Native CRM integrations on the roadmap
Follow Up Boss
CINC
Sierra Interactive
Bold Trail
kvCORE
Real Geeks
HubSpot
Why it's different
Built by an agent who still closes deals every week.
Closing Day was built by a working agent in the Tampa Bay area because every other option was bloated with features solo agents don't need and missing the ones we do. Every feature in here exists because it had to.
Read the full story →Honest pricing
$39/month. Every feature. No upsells.
Solo agents get the full app for $39/month. Teams of up to 20 agents get everything for $250 flat — no per-seat gouging.
Solo
$39/mo
Everything. One agent.
Team
$250/mo
Up to 20 agents. Flat rate.
Quick answers
Common questions
Do I need a CRM to use Closing Day? ▾
No. Manual entry is a first-class path — pipeline, funnel, goals, activity, coaching, and reports all work end-to-end without a CRM. It takes a minute or two a day. If you do use Lofty, you can plug in a two-way sync for zero double entry. CINC, Follow Up Boss, Bold Trail, Sierra, kvCORE, Real Geeks, and HubSpot are on the roadmap.
How long does setup take? ▾
Under five minutes. Create your account, add your active deals (or paste a Lofty API key and let them flow in automatically), set a goal, and you're running. No onboarding calls, no demos, no sales team.
Is my data safe? ▾
Your CRM API keys are encrypted at rest with AES-256-GCM. Your transaction data lives in a database we control and back up daily. We never share or sell your data.
Can I cancel anytime? ▾
Yes. Cancel from your account page — you'll keep access through the end of your current billing period. No forms, no retention calls, no guilt trips.
Is there a discount for new customers? ▾
Yes. Every new customer gets 80% off their first month. Solo is $7.80 month one, then $39/mo. Team is $50 month one, then $250/mo. The discount applies automatically at checkout and you can cancel any time from your billing page.
What makes Closing Day different? ▾
It's built by a working agent, not a software company. It gives you the one thing most real estate software doesn't: clarity. You always know your pipeline, your funnel, your pace on goals, and what the next best action is. And there's an on-demand AI coach that already sees your numbers — so when something's off, you can talk it through without catch-up or context-setting.
Know your pipeline. Hit your goals. Close more deals.
80% off your first month. Cancel anytime. Under one minute to set up.
Claim 80% off your first month →Already have an account? Sign in