Built by an agent who got tired of fighting his software.

I'm Ben Whetstone. I run a real estate team at eXp Realty in the Tampa Bay Area. I close deals every week. I also spent years paying for tracking software and a CRM that refused to talk to each other, entering every number twice.

Every tool I tried was built by someone who hadn't sold a house in ten years — or had never sold one at all. They were bloated with features solo agents don't need (leaderboards, ISA queues, client portals) and missing the things we do need (real CRM sync, coaching integration, honest reporting without double data entry).

So I built Closing Day. It runs the screens I actually use — dashboard, pipeline board, daily activity, conversion funnel, income — and it talks to Lofty through the real API so I never type the same number twice. It has an on-demand AI coach that already sees my numbers — so when something's off, I can talk it through without opening another tool or scheduling a call.

If you're a working agent who spends more time fighting your software than selling houses, Closing Day is for you.